Festival as amplifier rather than umbrella? – Emma Webster

The EFG London Jazz Festival is often described as an ‘umbrella’ for events taking place within it. Events take place at venues such as Ronnie Scott’s which operate all year round, with the addition of special events with ‘big name’ artists promoted by Serious, the Festival’s producer, and other special gigs. However, I suggest that rather than an umbrella – a device for sheltering and protecting – the Festival is instead an amplifier of cultural activity. As an amplifier, the Festival increases and intensifies existing activity and in doing so, attracts other media and hence – in the case of radio – literally amplifies the music beyond usual levels of activity. In the case of the London Jazz Festival, this is through media partnerships with BBC Music and Jazz FM, but jazz is also getting more coverage than usual in broadsheets and other media as a result.
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The Signs of Festival – Emma Webster

Tomorrow (Friday 13th November) sees the start of the EFG London Jazz Festival 2015 (LJF), the biggest music festival in the UK’s biggest city.  I will be attending a variety of LJF events as part of a new project, The Impact of Festivals, led by Professor George McKay of the University of East Anglia (UEA).  In anticipation of what I hope will be an exciting ten days, today’s blog post considers the signs of festival – how we know a festival is on its way before it begins. Continue reading The Signs of Festival – Emma Webster